Holly Smith has been named Executive Vice President, Membership at the American Bankers Association (ABA). The ABA is the voice of the nation’s $ 23.7 trillion banking industry, which is composed of small, regional, and large banks that together employ more than 2 million people, safeguard $19.7 trillion in deposits and extend $11.2 trillion in loans. Holly is responsible for oversight and leadership of the Membership Sales, Relationship Sales, and Membership Concierge teams. Most recently, Holly was Senior Vice President, Office of Strategic Engagement at the ABA.