Mike Siegel is a marketing leader with broad experience serving the consumer, business-to-business, corporate, financial and healthcare markets.  Before joining St. Jude, he served as a Consultant with The Bedford Group, a marketing consultancy based in Atlanta, Georgia.  Mike has a career with progressive responsibility in both the for-profit and non-profit sectors. He has worked for major international brands like Kodak, to regional brands like SunTrust and Children’s Healthcare of Atlanta.  His expertise includes brand strategy, advertising, sales promotion, trade/channel programs, sponsorship/event marketing and integrated marketing communications.